Promotion – We’ve got a product and a price now it’s time to promote it. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on investment.
How to Use the Four Ps of Marketing?
We have developed a dedicated marketing process often used with our web design and social media clients. As a part of this process, we incorporate the four Ps through a series of questions designed to help define each brand’s marketing mix. Here are just a few of the questions we use:
- What do consumers want from your product or service?
- How does your product meet those needs?
- Where do potential buyers look for your particular product or service?
- How do you differentiate from your competitors?
- What is the perceived value of your product or service?
- What current interactions do you have with potential clients?
Of course the list we use is more complete, but we hope the few questions listed above can give you a good starting point in understanding the four Ps.
We hope this quick overview of the 4 Ps of marketing provides some insight into a critical aspect of successfully taking a product or service to market. Clearly defining product, price, place and promotion must all be considered when developing a marketing strategy for any product or brand. Whether dealing with a startup or an established business, balancing these four elements is critical to marketers working hard to position a particular product or brand in the marketplace.